Tuesday, March 12, 2013

6 Tips To Help Your NPO Achieve The Perfect Marketing Email

First of all, these tips assume that you have some sort of social media plan for your non-profit. If you don't, you may really need to hire someone to get you up to speed.

First off, this blog post was spun off 3 instances that occurred to me:
  1. I was on the host committee for a gala ($250 ticket was the min. price). The non-profit did not have capabilities of purchasing tickets online. I called the NPO and the woman on the other line said that the person in charge of ticket sales would have to call me back. What if I wasn't invested in the organization? Plus, she never called me back. Result: if it hadn't been a host committee member: ticket sale gone.
  2. I received an email with only an image in it. The image was not optimized for a mobile phone and it was in a really hard-to-read script.  What if a) I was reading on my phone and images weren't displaying? Info completely lost. No call-to-action available. Result: ticket sale gone.
  3. I receive an email with a From Line that says "unknown sender" - um, sketchy! Result: Subscriber gone.
Let's face it: 129.4 million people in the US owned smartphones during the three months ending in January 2013 (up 7 percent since October). (comScore Mobilens Report)

If you aren't optimizing for those people slowly rising from their sweet slumber to check emails, then you're way behind and need to catch up.

Get my 6 tips below!

Friday, February 22, 2013

Something About Mary

Mary Anne Pray said goodbye to the world on Thursday, February 21, 2013 at 10:10 p.m. in La Jolla, California. She was born in The Bronx, New York on February 20, 1911.  Yes, she was 102 years old.

I think we all thought Grandma would live forever. No, really...we've all said it. She has physically proven otherwise. And, now we are coping with that fact.

We all have special people in our lives.  And even though we live in such a fast-paced world, I hope we take some time out to think of those people that have come and gone in our lives. If even for only a short time. Even if it is smiling to someone that's a stranger - it's really a wonder what that can do to someone. Or a hello or good morning as you run around the neighborhood.

Grandma is on the left and her sister
Evelyn is on the right.
Back to Mary: She was the only grandparent I really remember meeting. And, people say I look exactly like she did...which when she was around 90, I wasn't so sure...but the picture to the left shows where my dimples come from.

Mary was quite the woman. She was once a child like we all have been. A daughter, sister, wife, mother, widow, single mother, single working mother raising three children, parent that lost a child, grandmother, great grandmother and survivor of all the things life can throw at a person.

She was eight years older than her husband (Go Grandma! Back then, that was pretty unheard of) and bore three children. She accompanied her husband to positions in Holland, Greece and Washington, D.C. You think traveling sucks these days? Try thinking of what it was like when technology as we know it was still in its infancy. They were excited to just have a hamburger and an Elvis film, let alone all of the luxuries we are all accustomed to today. Then add three children on to that. I've seen family movies of those three. She was an angel.

When the centennial of Grand Central Terminal was recently celebrated, I thought, "wow, Grandma was born before it opened!" That was so many different, distinct eras! I know it sounds obvious but ...just think about all that took place in our world from 1911-2013...she saw it all.

She lost her husband in 1960 and never remarried. I honestly don't think she ever dated.  That also meant she needed to provide for her family - which she did - for 25 years at The Columbia University Hospital for Women in Washington, D.C.

She also raised a great man - my father.  She saw him sent off to Vietnam not ever knowing if he was returning. Thank God he did. She taught him to be a very kind, giving person that has given a lot to his country and to his own family. I will never be able to show my full appreciation for it but I will definitely try.

She never learned to drive. God bless her. She still made it to Catholic Mass, the A&P and to get her hair and nails done.

I was so lucky to get to visit her starting at the age of 7 as my parents let me fly up to New Jersey by myself.  Some of my happiest memories are being in New Jersey - it's not that bad, y'all. I still yearn for the trees and streets of Franklin Lakes and Wyckoff. Running down the railroad tracks and away from rabid dogs thinking that my last days would also be spent in NJ.

She taught me what the New York Times was and how to do crosswords. She also introduced me to the National Enquirer.  The lady read EVERYthing. She always knew what was going on in the world, too.

I will never forget her thick New York accent. We would always imitate her by saying, "Would you like some chawwwcolate chips?"  She made some killer chocolate chip cookies and macaroni & cheese.

In 3rd grade, I changed my name to be similar to hers.  First it was Mary Anne and then it somehow became Mary Elizabeth but I just wanted to have two names that went together like hers. 

She taught me to love Nantucket...I was fortunate to get to travel with her when I was 11. The woman was in her 80s and taking two preteens to Nantucket!!! I got to meet her sister, Alberta, see the family home in Beckett, MA, and just really get to know the woman that made this family succeed. I interviewed her, too. She held all of the family history.

She taught me how to love your family and those close to you. She grew up in a time where they didn't express their feelings or say things like, "I love you" as much as I think it should be said. I made it a point, even when she could barely hear, to proclaim it. I always wanted her to know that I love her. I know she felt loved and I'm grateful to my aunt and cousins that have been in La Jolla with her. Thank you, thank you. As time went on and she caught onto my "I love yous," she would say it at the end of the conversation. The last time I talked to her, she said it.

She came to visit us in Houston many times. When asked if she wanted any wine and she said, "No," we would always just say - "Grandma, no means yes!" And she obliged.

She introduced La Jolla, California to me. I'm so glad that was where she spent her final years. She had family there and it is a beautiful place to visit. I'm so glad I took time to go. I wish I had taken more time...isn't that what they say is one of the biggest regrets of the dying? Maybe time to re-evaluate.

Rest in peace, Mary. You were quite the woman and teacher and I will never forget you nor stop learning from you.

Tuesday, February 19, 2013

2 bands to check out this week in Houston

As the next Sofar Sounds Houston approaches, I'm even more ready for great live music.  I'm so excited to see these bands play on the same bill!

They play Fitzgerald's on Thursday, February 21. 

Check 'em out, buy a ticket.

Foxygen - "Shuggie"
This Los Angeles-bred songwriting duo brings some fun to the current music scene. Anybody else think of Aquarius at all? Saw they had to cancel their Vegas show - hope Sam gets better. Yikes! 

Unknown Mortal Orchestra - "Swim and Sleep (Like A Shark)"
I will be wearing flowers in my hair for sure. This Portland, OR-based three piece puts themselves in the Psych genre.

Wampire opens the night. Purchase tickets at FitzLiveMusic.com.

Tuesday, February 12, 2013

Tuesday, February 5, 2013

3 songs to get you through the next ten days - yes, to Valentine's Day


Happy February! America survived the black out at the Super Bowl (and I haven't seen the word 'fierce' used so much than to describe Beyonce's great performance) but now the focus for some is surviving the 14th - Valentine's Day.

You either love it, you dread it or *gasp* you're totally indifferent. Here are three songs that will help you prep your heart to help you either enjoy it or get through it. And, those indifferent ones - I'm going to hedge a bet that you really love it! ; )

For those in love or for those that love being in love (everyone loves being in love!), listen to a live version of Kishi Bashi's Manchester here:


As one friend told me - this is what love should sound like. I always put this on when the day hasn't been totally spectacular and seriously, bippity boppity boo - I feel like I'm bouncing around on a cloud. This cd resides in my car's cd player. It definitely gets put on when I've hit a spot of inane traffic.

(Kishi Bashi plays Houston on March 8th. Don't delay on getting your ticket. The last Houston gig was electric and there was no black out!).

For those recently single (and potentially going through the whole post-breakup fiasco of an idea of possibly, maybe trying to get back with the person you/they just deemed unsuitable...this song will help you feel a bit normal. Don't worry, everyone has done it at least once.)

Tame Impala's It Feels Like We Only Go Backwards is perfect for you.

They are also coming to Houston but the gig is sold-out. I can't believe I didn't get a ticket but moving right along! (Yes, if you have one in Houston or Austin, comment below! I only need one!) Here's another re-mix of the song.

 I came across this song yesterday whilst listening to XM U (if you have XM but no subscription, you can listen for free until February 12!)

It's about ten years old and I don't think this Australian band has put out anything since - either way, it's a nice song for those in-between.
The Avalanches, Since I Left You.


Music makes everything so much better. Time to dust off the mourning jacket and get out of the house. Take a dance lesson, cooking class, read a book, go support your local music scene so you have more songs to listen to - it's going to be ok! For those in love, enjoy and still go support your local music scene. :)

So, these are mine - what are yours? Comment below!

Tuesday, January 22, 2013

Listen: New Music - Demo from Houston based Chin Xaou Ti Won

First, listen:

Now, some background on how I happened upon them:

I happened upon Chin Xaou Ti Won,  when they opened for Tanlines at Rudyard's this past November.

I thought Chin Xaou Ti Won's music was much for interesting and fascinating!

I was even more thrilled (and shocked) when I found out they were from Houston.

Like I always say, you should always go listen to the opening band(s)!

I can't wait to see their gig at Fitzgerald's on January 31, 2013. More details here.


Thursday, January 17, 2013

Listen: New Release From Grouper



Gorilla vs. Bear shared this latest song from the upcoming Grouper album of unreleased material on Blog Radio on XM U this past noon hour and I found it via kranky on Soundcloud. I love new music and this is a nice mellow, ambient tune to listen to as I focus into the next few hours of the work day.

Grouper's, the man who died in his boat, album will be released on 2/4/13. Read more on the album here.

Love it? Download it via self-titled mag and share it with the world.

Thursday, January 10, 2013

To Do In Houston This Wknd - Visual Art, Dance, Music

Oh, heck, yes!!! It is almost the weekend. Technically, only the second weekend of the new year. Does it not feel like the year has been longer? I totally mean that in a good way...I hope.

Houston has a lot going on and I cannot wait for the following three things this weekend:

Friday, January 11, 2012
Art Opening: Mie Olise - Crystal Bites of Dust
Barbara Davis Gallery
Artist reception: 6:30 p.m. to 8:30 p.m.
$Free

I first encountered Danish artist, Mie Olise's work during a 2010 exhibition, Mie Olise: A Fugitive Crosses His Tracks - Departure, at Barbara Davis Gallery. The landscape of paintings and installations were breathtaking and the whole exhibition drew upon being in a similar state of desire of departure of leaving it all behind all that you know in search of a world better than the one you left. A world, at the time, that I wanted to be in.

This new body of work focuses on a particular part of Brooklyn. Brooklyn, as a whole, is a current love of mine. Check out Mie Olise's blog for more words from the artist. It can't come from a better place than there.

The exhibition runs through March 9, 2013. Barbara Davis Gallery is at 4411 Montrose. barbaradavisgallery.com.

Friday, January 11, 2013
Dance Performance: Stephen Petronio Dance Company - Underland
*Special Offer for Young Professionals below
Cullen Theater, Wortham Center
8 p.m.

I love SPA. I love the variety & quality they bring to the art scene of Houston. 

Other things I know: I love dance, fun costumes and music.

What I don't know: whom Stephen Petronio is (although I'm about to find out through research) and whether or not I will like his dance.

Being in a world where emails come whipping past you like a deluge of hard rain, I do hope that SPA is also promoting and reaching out to audiences with the fact that the ballet is inspired by the bittersweet songs of pop balladeer Nick Cave.

I'm not sure what that totally means but you had me at NICK CAVE.  Yes, the Nick Cave that just had a third night go on sale at the Beacon Theatre. Yes, the Nick Cave of Nick Cave & the Bad Seeds.

If I had seen that first, I wouldn't have cared who was on the stage. OK, not really, BUT, it definitely helps sell it to me than with someone I don't know.

Oh, and Adult Content helps, too. Get tickets at http://spahouston.org.

>> Young Professionals can join SPA, Houston Young People for the Arts and Houston Ballet Barre for a night of adult merriment and culture. Get more info here.

Saturday, January 12, 2013
Music: DJ Jonathan Toubin and New York Night Train Soul Clap and Dance Off
$9

If you love Houston's monthly Fistful of Soul, then meet your maker. Yes, FoS, DJ Jonathan Toubin (originally from Houston, heyyy) is your father and he brings his incredibly popular Soul Clap and Dance Off to Houston for one-night-only.

Let him take you back to feeling like you're going back in time when all music was really good. He's armed with 45s of songs you've never heard but you'll wish you had.

You're only going to be able to hear it here. Plus, enter the dance off and win $100 at midnight. 

I made it to the finals in Austin a few months ago. Think you have what it takes? Bring it to the dance floor.

Get the Clap! The SOUL CLAP! Jonathan Toubin's FREE New York Night Train SOUL CLAP CLASSICS VOL. 1 mix (http://soundcloud.com/nynt/01-soul-clap-classics-1-wav).

Monday, January 7, 2013

Have you heard these?

I missed the mark on favourite albums for 2012 before the year ended but it's not too late to do a little revisiting, is it?

The prerequisites for this list were a) that I could listen to the entire album and love it all. Every.single.song. More points for seamless transitions.

That's it. And, granted, I probably have a few more to listen to but those are the listed at the bottom.

It's rare to find an album that you can listen to all the way through and be able to go back again to it nearly a year later (i.e. this past weekend) and fall in love with it all over again.  These made the top 3 of 2012. Comment below if you have ones of your own to share.

In particular order, top 3 albums for 2012. If you have an addition, add it to the comments!

#1. Kishi Bashi, 151a


I first heard about Kishi Bashi via NPR's All Things Considered in February 2012 and immediately fell in love with 'Bright Whites'. I didn't really know anyone could write such good, pop music. I was able to drag a friend of mine to his gig when we had about 3 other commitments that evening and it was one of the best gigs I went to EVER.

Imagine how you feel at the beginning of a new love relationship and that's how I feel about this album. Love (heck, why not life?) should feel like a Kishi Bashi song.  Whimsical sounds and musical joy exuding everywhere. I didn't even realize that the album had re-started after the last track but I didn't care. It was like listening to it for the first time all over again.

Kishi Bashi returns to Fitzgerald's on March 8.  I highly suggest you get your tickets. And, get the album, of course!

Download the Manchester mp3 for free at kishibashi.com.

2. Lower Dens, Nootropics



Somehow I came upon the video for Brains. Once I got beyond the video and digged more into this band, I was curious of her musical past in Houston and feel badly for not making it to a gig when she was a solo artist in Houston. Needless to say, I'm so happy she continued to pursue music especially with the lineup right now.

They say this is a great album to drive long distances to...or in my case, listen to whilst drinking an entire bottle of wine whilst gazing at the cracks in the 25-foot cement ceiling caused by 100+ years of existence. I was an advocate for this album to many people and it was the first band in maybe 15 years that I really jarred me in a good way. The last time I felt that way was with The Cure.

And, you know what happened with that. (If you don't, I started an international fan club for them and ran it for about 5 years).

Don't worry, I won't be starting a fan club for Lower Dens. I am excited to see them play live again (probably my 2nd favourite gig this year) and see what comes next.

Buy Nootropics here.

3. Exitmusic, Passage

NPR agrees with me on this one.

Little did I know that when I went to see School of Seven Bells that I would end up entranced with the opening band and leave during the middle of the set for the headliner. Sorry, it was a school night.

This emotional set had reverberating vocals of Aleksa Palladino combined with a perfectly intense percussion set.  You could feel those drums and the rawness of her voice all at the same time creating a lush, haunting cacophony.

I always say to not miss the opening bands. They truly are like a box of chocolates but so far, each one has been devoid of those gross orange flavours nestled between cheap milk chocolate. They've been creamy truffles.

Honorable Mentions: Tennis, Beach House, Grizzly Bear.

Check 'em out if you haven't yet.

These are some I still need to sit down and listen to all the way through but definitely have a wealth of good ditties: Alabama Shakes, Alt-J, Cat Power, Dirty Projectors, Sharon Van Etten, Tame Impala, Ty Segall.

On it!