6 Tips To Help Your NPO Achieve The Perfect Marketing Email

First of all, these tips assume that you have some sort of social media plan for your non-profit. If you don't, you may really need to hire someone to get you up to speed.

First off, this blog post was spun off 3 instances that occurred to me:

1. I was on the host committee for a gala ($250 ticket was the min. price). The non-profit did not have capabilities of purchasing tickets online. I called the NPO and the woman on the other line said that the person in charge of ticket sales would have to call me back. What if I wasn't invested in the organization? Plus, she never called me back. Result: if it hadn't been a host committee member: ticket sale gone.
2. I received an email with only an image in it. The image was not optimized for a mobile phone and it was in a really hard-to-read script.  What if a) I was reading on my phone and images weren't displaying? Info completely lost. No call-to-action available. Result: ticket sale gone.
3. I receive an email with a From Line that says "unknown sender" - um, sketchy! Result: Subscriber gone.

Let's face it: 129.4 million people in the US owned smartphones during the three months ending in January 2013 (up 7 percent since October). (comScore Mobilens Report)

If you aren't optimizing for those people slowly rising from their sweet slumber to check emails, then you're way behind and need to catch up.

Get my 6 tips below!